Belas Vistas

Client

Belas Vistas

Category
Consultancy, Copywriting, Digital Marketing, Email & SMS Marketing, Online Ads, SEO, Social Media
Tags
Digital Marketing, Marketing, SEO

The rural accommodation sector is an integral part of the tourism industry, particularly in destinations like Montalegre, Portugal. Belas Vistas Montalegre has emerged as a prominent destination, offering guests an authentic and hospitable experience. With 13 rural accommodation houses and the launch of a new hotel, Belas Vistas Montalegre not only provides comfortable lodging but also allows visitors to immerse themselves in the rich culture and natural beauty of the region.

However, despite its advantageous location and facilities, Belas Vistas Montalegre encountered challenges in its digital journey. Recognizing the increasing importance of online presence in today’s landscape, the owners identified the need to enhance their visibility on the web and social media platforms. It was within this context that BluePanda intervened, assuming the responsibility of overhauling Belas Vistas Montalegre’s digital presence and driving its growth.

This case study illuminates the collaborative journey between Belas Vistas Montalegre and BluePanda, showcasing how their strategic partnership and innovative solutions led to a significant uptick in online visibility, customer engagement, and, ultimately, business success.

The Challenge

The primary challenge was to elevate Belas Vistas Montalegre’s digital presence to meet the evolving demands of the modern tourism landscape. Despite its appealing location and offerings, the client faced difficulties in effectively showcasing their accommodations and engaging with potential guests online. This objective included several aspects:

 

• Limited online visibility

• Fragmented social media presence

• Lack of a comprehensive digital strategy

• Transitioning to new platforms

the strategy

Our strategy aimed at a comprehensive enhancement of Belas Vistas Montalegre’s digital presence. This involved several key actions: 

Improving existing assets: 

  • Enhancing the website for Belas Vistas Montalegre Houses to provide a more user-friendly experience and showcase the accommodation effectively. 
  • Creating a new website dedicated to Belas Vistas Hotel to generate interest and anticipation for the upcoming establishment. 

 

Expanding social media reach: 

  • Upgrading the existing Facebook page for Belas Vistas Montalegre to increase engagement and interaction with followers. 
  • Establishing an Instagram account to tap into the visual appeal of the properties and attract a broader audience. 

 

  • Creating a LinkedIn account to connect with potential business partners, investors, and industry professionals. 

 

Implementing paid advertising campaigns: 

  • Developing Google Ads campaigns to increase visibility in search engine results and attract potential guests actively searching for accommodations in the area. 
  • Launching targeted Facebook and Instagram advertising campaigns to raise awareness, drive engagement, and ultimately boost sales. 

Our aim was to not only enhance the digital presence of Belas Vistas Montalegre but also drive tangible business outcomes and foster long-term success. 

Results

Overall, the results across Facebook, Instagram, and LinkedIn signify a successful digital strategy implementation, leading to increased visibility, engagement, and community growth for Belas Vistas Montalegre. These outcomes are essential for fostering brand loyalty, attracting new guests, and ultimately driving business growth in the competitive tourism industry.

The website for Belas Vistas Hotel successfully attracted substantial initial traffic, showing a strong level of interest among online users. With 6,605 engaged sessions, many visitors actively interacted with the site, increasing the chances of capturing potential guests' attention. Additionally, 98 form submissions were recorded, signaling early-stage conversions that may lead to bookings, particularly for hotel events.

Conclusion

The collaboration between BluePanda and Belas Vistas Montalegre produced extremely positive results, underlining the effectiveness of our partnership in strengthening the client’s digital presence and performance. Here are the main positive conclusions of our collaboration:

Significant growth in online visibility

Enhanced engagement and interaction

Expansion of audience reach

Improved conversion rates

Positive impact on business growth

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