Up Academy
Client
Up Academy
Category
Consultancy, Copywriting, Digital Marketing, Email & SMS Marketing, Online Ads, SEO, Social MediaIn 2017, HRB Solutions launched UP Academy: a project designed to align the real needs of companies by providing talent training in Programming and IT. UP Academy is aimed at individuals looking to transition into the tech field (Starter Academies) or those who already have some tech knowledge and wish to deepen their expertise in new technologies (PRO Academies). Candidates are carefully selected to join the cohorts through a highly rigorous Recruitment and Selection process.
Today, UP Academy operates 19 academies and has trained over 250 students. Their programs offer a clear path to a successful career, creating professional profiles that are both rare and highly sought after in the market.
The Challenge
The primary challenge was to generate leads for the AI course, increase traffic to the website and improve brand awareness.
the strategy
Expanding social media reach:
- Upgrading the existing Facebook, Instagram and Linkedin page for UpAcademy to increase engagement and interaction with followers.
- Creating consistent content with the aim of promoting the AI course and the Awareness of UpAcademy
Implementing paid advertising campaigns:
- Developing Meta Ads campaigns to increase the traffic to the website and the volume of leads
Results
Facebook:
Increased reach : The increase in reach signifies that more people were exposed to Up Academy’s content and brand, indicating a broader audience reached and potential for increased brand awareness.
Instagram:
Growing followership (Up 203%): The notable increase in followers indicates a growing community of individuals interested in UpAcademy’s courses. A larger follower base enhances marketing efforts, attracts potential customers, and strengthens connections with the audience, driving to brand growth.
Higher engagement (Up 229%): This significant rise is key to building stronger connections with the audience, fostering loyalty, and enhancing brand trust. Higher engagement means more interaction with content, leading to better brand awareness, improved customer relationships, and increased opportunities for growth and conversions.
Linkedin:
Establishing a professional presence: While the results on LinkedIn may be modest compared to other platforms, having a presence on this professional network is crucial for B2B interactions, networking with industry professionals, and potential partnerships or collaborations. Since the brand is an Academy, it is important to be present on Linkedin in order to increase its reliability. Apart from this, some users look for courses and feedback on LinkedIn, besides Facebook and Instagram.
Meta Ads:
With the objective of generating leads to the AI course, Bluepanda planned 2 campaigns on Meta to reach the goal. The campaigns were planned, as all the content produced by Bluepanda with the aim of achieving that objective. Up Academy increased significantly the number of visits to the website in less than 3 months, and generated a high volume of leads with a low cost per lead.
Conclusion
The collaboration between BluePanda and UpAcademy produced extremely positive results, underlining the effectiveness of our partnership in strengthening the client’s digital presence and performance. Here are the main positive conclusions of our collaboration:
- Significant growth in website visits and leads
- Enhanced engagement and interaction
- Expansion of audience reach
other projects
Belas Vistas
Consultancy, Copywriting, Digital Marketing, Email & SMS Marketing, Online Ads, SEO, Social Mediaview
Up Academy
Consultancy, Copywriting, Digital Marketing, Email & SMS Marketing, Online Ads, SEO, Social Mediaview
